Brand Design

The Goal
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Let's build a strong brand that can help take Uncover LA to the next level!
We'll start by creating bold and welcoming logo design, build out the brand with font suggestions and play with creating a secondary “mark” logo, then wrap up the project by designing the brand collateral!
Let's build a brand that you love -- and one you're confident will tell the right story to the right people.

The Plan
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TO-DO'S AND DELIVERABLES

Brand Identity Design:
– Design a main logotype to lead the way for the rest of your brand
– Get a brand color palette on paper + suggest brand typography
– Design a brand mark to use as a favicon on web browsers and as a small icon
Collateral Design/Add-ons:
– Illustrate an on-brand graphic for the 404 page
– Design in-store flyers and an advertising/media kit

All file types for for web and print use as well as sources files will be delivered!
Two rounds of revisions are included for each deliverable.

timeline and fees

WK01+02
– Design work begins! Celebrate investing in your brand and in yourself!

WK03
– First design review:
We will present the logo, brand mark, typography, examples of brand in use via PDF + walk-through video
– Feedback/revisions due

WK04
– Design revisions 

WK05
– Final design review
– Feedback/revisions due

WK06
– All final brand identity files delivered!
– First review of the illustrated graphic for the 404 page

WK07
– Feedback/revisions due
– First review of the in-store flyers and advertising/media kit

WK08
– Feedback/revisions due
– Final review for all collateral

WK09
– Feedback/revisions due

WK10
– All files delivered + project wrapped!

Investment:
Brand Identity Design – $3000
Illustrated graphic for the 404 page – $500
One-page in-store flyer design – $400
Advertising/media kit design, cover + up to 8 pages inside – $1000

Total: $4900

Payment Options:
01. Two Payments: 50% deposit to save the time on our calendar; remaining 50% due WK06
02. Three Payments: $2000 deposit to save the time on our calendar; $1450 due WK05; $1450 due WK09

This Project Proposal is valid until March 1, 2019.