Let’s Raise the Bar!
Rachel! Thank you so much for the opportunity to work with you again. You’re definitely on our favorites list (which we definitely do not have!! *wink*) so this is a dream. Below you’ll find allll the deets of what we can do together!
The Problem
_
The current brand identity for The Crafted Life is fun and inviting, but the visuals need to be updated to reflect upgrades that the brand and blog have made over the years of growth! The website also needs a little reno to upgrade to the current web-design landscape and make the experience as smooth as possible for the contemporary blog audience.
The Goal
_
Let's build a strong brand and blog/website design that can help take The Crafted Life to the next level! We'll update the brand with a new logo– polished but still full-of-personality, bright color scheme, fresh font selections and custom design elements. Then we’ll upgrade the Wordpress theme with an updated structure behind-the-scenes and, of course, a new design incorporating the new brand!
Custom Brand &
Website Design Recipe
The Ingredients
brand identity
– New logo that brings a more polished, editorial vibe
– Brand elements to support the logo - ex. hand drawn elements
– High-color brand color palette + brand typography
– All file types including source files + Brand Book PDF delivered
blog/shop
– New reader friendly WP theme, designed w/ new brand identity
– New shop designed and integrated via Shopify or WP plugins
– Fresh category buttons and Pin It button
– New page designs: About/partner, Archives, Favorites, 404
The Steps
01. SHAKE (HANDS)
Your project is penciled in our calendar for June-October 2019! To seal the deal and secure the dates, review and sign our service agreement and submit your deposit online or by check.
02. STIR (INSPIRATION)
The party officially starts with a kick off call including everyone involved in the project. We’ll talk through your vision one more time before officially diving in and have a fun and inspiring brainstorm session all together!
03. review and revise
Your new brand identity will be presented to you via PDF + video walk through so you can take it all in and digest before sending back your feedback. There will be two opportunities to review our work and send your revisions so the final product is perfect.
The website will work similarly! We’ll set up a test WP site to work with and send that site to you to review before we make any updates to your live website. There will be three rounds of revisions for the blog and shop to make sure it’s wonderful!
04. celebrate
All of your shiny new brand identity files will be sent to you, as well as a Brand Book PDF that you can reference and share with others to make sure your brand stays strong and consistent in use. Once you’ve given your approval, we’ll make the new blog design live on your actual website and work with you to test and make sure everything is working properly before the big reveal. Then, we celebrate of course!
The Investment
time
Prep time: We get to skip this part (saving you time and $$, yay!!) since we already know you, your brand, and your people so well! We will create an inspiration moodboard though because we just can’t resist.
Cook time: The brand identity portion of the project will take 6 weeks to complete. We’ll give the blog/shop portion about 8 weeks leaving lots of margin for anything unexpected – and plenty of time to prep for a relaunch before the holidays!
money
The total cost of a custom brand design and Wordpress blog design with shop integration is $6000.
A initial deposit of $2000 saves the time on our calendar;
the second $2000 payment will be due July 12, 2019;
the final $2000 payment will be due September 27, 2019.
trust
Putting the creation of your brand and website in our hands and trusting us to represent your brand well is a huge honor!