01 –
Brand Identity Refresh

The Problem
_

The current Ajna Living brand identity is clean and contemporary, but doesn't necessarily invoke some of the feelings we'd like the potential customer to have when they interact with the brand – specifically peaceful and luxurious. Other than the main logo and the blue color scheme, there aren't many brand elements that help to set Ajna apart and tell the story. The current brand doesn't represent the experience customers can with the brand in the new store.

The Goal
_

Let's build a strong brand that can help take Ajna to the next level! We'll build out the brand with a color scheme, font selections and custom design elements. We'd love to play with updating the logo in a way that feels familiar, to not confuse customers, but fresh. Let's build a brand that you love -- and one you're confident will tell the right story to the right people.

The Plan
_

TO-DO'S AND DELIVERABLES

– Polish up the current logotype
– Design a brand mark to use with or without the main logotype
– Build out brand elements to support the logo - ex. hand drawn elements
– Select a brand color palette + choose brand typography

Two rounds of revisions are included.

timeline and fees

WK01+02
– Design work begins

WK03
– First design review
– Feedback/revisions due

WK04
– Design revisions 

WK05
– Final design review
– Feedback/revisions due

WK06
– All final brand files + Brand Guide Deck delivered!

Investment: $2400

(A 50% deposit saves the time on our calendar; the remaining 50% is due WK05 of our project, before final files are delivered.)

This project is penciled in our calendar starting April 9!
A 2wk vacation falls during this time so that would put us wrapping up at the end of May.
Note that the website project can begin mid-branding project.

This Brand Partnership Proposal is valid until May 1, 2018.

02 –
Website Redesign

The Problem
_

The current Ajna Living website is getting the job done in a practical sense, but it's not working to gain the trust of viewers and guide them to become customers and fans. It's not currently serving as the online version of an Ajna store where customers feel a warm welcome and can gain a better understanding of the brand and fall in love with the products and the people behind them. 

The Goal
_

Let's make your website your best salesperson that works for you 24/7! We'll design an updated website that brings the audience into an experience that is appealing and inviting, and gives them a clear path to get to know the brand and make a purchase decision. The new website will communicate the value of the products and the relaxed, leisure lifestyle that comes with it. It will show them what this lifestyle is like so they can picture themselves living it, making the decision to buy a simple one. Let's build a website you're proud of!!

The Plan
_

TO-DO'S AND DELIVERABLES

– Research Big Commerce themes + source the perfect "bones" for the website, 
making sure to include:
     - Drop-down menu(s) from navigation bar
     - Live cart
     - Quick load-time
*We will cover the cost of the theme
– Customize the theme as a whole to incorporate the brand identity
– Page layouts for the following pages:
     - Homepage
     - Main Shop Page
     - Shop Category Pages
     - The Ajna Difference
     - The Materials
     - Care Guide
     - Contact
     - Blog
     - FAQ
     - Shipping FAQ
     - Privacy Policy
     - Warranty & Returns
     - Refer a Friend
     - Press
     - Why Sunbrella?
     - Special Events

Two rounds of revisions are included.

timeline and fees

WK01+02
– Design work begins

WK03
– First design review
– Feedback/revisions due

WK04
– Design revisions 

WK05
– Final design review
– Feedback/revisions due

WK06
– Launch!

Investment: $4000

(A 50% deposit saves the time on our calendar; the remaining 50% is due WK05 of our project, before the website launch.)

This Proposal is valid until June 1, 2018.