Tom Gehring

Website | Content, Strategy, Design & Development

The Process

Total Project Cost: $5,200

50% - Start

50% - Finish

The Process

The Problem / The Goal
–

Tom’s is a man of many hats. He has a lot of passions and interests as well as a thriving career, but doesn’t have anywhere to put it all! Tom’s (& his team) have decided it’s time to face Tom front to the people (he cares about the most). He’s not looking to grow his business or promote himself, rather share his thoughts with whoever will listen. Somebody, hand this man a megaphone.

THIS PROCESS INCLUDES

• Industry Peer Audit. We’ll do some research. We want to ensure that the way that Tom is positioned for his online presence is appropriate for ‘his industry.’ Past all that jargon, what we mean to say is “how should we position Tom on the WWW?” We want to see what others are doing. And we want to position Tom’s above and beyond.
  A few references (Don’t worry, we’re doing our own thing).

  • Eric Metaxas ▸

  • Leo Tolstoy (The Calendar of Wisdom)

• Gather Assets. At the point of project kick off, we’ve likely received a brain dump of your design items, including photography, logos, and anything else. If we haven’t there will be a button below where we’d love if you’d add them.

• Design & Messaging. We’ll develop a design layout including graphic elements and photography to revamp your website, including messaging focusing on the UX/UI experience for your audience. What we need from your side will be clearly communicated upfront and we will provide you all necessary links to pass over to us anything we will need to build your website (content and original writings, photography, brand guide, emails, etc.)

• Squarespace Website. We’ll setup the wireframe on a staging link for the build and edits. This is the link we’ll go back and forth on before launching on the original domain.

• Contact Forms & Blog Signups. We’ll create a line of communication with your audience and you. We’ll provide a few places on your website for people to sign up to follow along your journeys around the world, your thoughts, your wisdom, and really a great glimpse at the many hats you wear.

Timeline

Dates are tentative with the intentional purpose of a structured framework. Communication & feedback availability for revisions, etc. are considered.

+ April 2024: Beta Initial Meeting!
+ Week 1 (May 1): Project Kick-Off!
– Lead Designer (Sarra) will be away for a previous commitment the dates of May 2 – May 5
+ Week 2 (May 10): Check-in and First Wireframe Design Review
+ Week 3+4: Website 1.0 Delivery / Revisions
+ Week 5: Website 2.0 Delivery / Revisions
+ Week 6+7 – June 10-12, 2024: Delivery (Blog)
LAUNCH!
+ Week 8+ etc : Remaining Website Pieces as Needed

Priorities

+ Blog Setup
– The Calendar of Wisdom: Layout Design, Blog Build, and Tutorial
– Camino (Travel)
+ Photography: Professional + Location
+ Book Landing Page: Offer + Buy/PreOrder Link
+ Career Legitimacy: Accreditations
+ Homepage: Tom Intro + Small Blurb
+ Meet Tom: Show a list of topics/titles that Tom can write in (as much as he wants)

File Uploads + Downloads