Tiffany A. Lowery
Clients
Tiffany A. Lowery
Design Team
Sarra Herring
Timeline
Start Date: February 2021
End Date: May 2021
Your Brand | Vision Board
TIffany A. Lowery. Professional. Genuine. chic. i-dotter. t-crosser.
Brand Vibes: polished, curious, whimsical, thoughtful, considerate, trustworthy, chic, mature but youthful at heart, minimal, Anna Wintor meets Alice in Wonderland, but not in the froofy sense. Anine Bing meets 1920— with a pop of color and a dash of vibrant personality.
Photo Style: personal, whimsical, postured, sophisticated, bold, clean, modern.
NOT: too edgy, too girly, millennial pink, immature, whimsical.
Your Person | Vision Board
Someone who inspires you to be your best you
Sloane Haglund
Confident, polished, natural
High-end, tasteful, classy, mindful
Well-educated—politically, societally, culturally; social-elite.
Diligent worker, but people focused first
Always put together, but never tries too hard
Freedom of expression and thought
Your confidant who’s trustworthy and always says it as it is—thrives off of deep personal relationships
A thought partner; thinks like an optimizer. Not higher, not lower, in it to collaborate together
Probably shops at Barneys, Bloomingdales, Aesop, Le Labo, Saks, Ralph Lauren, Glossier, you know…
Thrives off good laughs, chilled rosé, a little bit of sarcasm, and never taking herself too seriously
Sloane is your poster-gal. She’s all the edgy pieces of you that you want to relish and be challenged in. She helps bring out the best ‘you’ you can be. In fact, she may have been the very one to put a flame under your butt and say “take the jump, sis!”
Brand Identity
Logo/Type Signature
01.
02.
Logo/Type Mark
01.
02.
Color Palette
Neutral Tones
Accent Colors
Typography
Body Text
Futura Std Regular + Bold
Headline Text
Acta Display Book + Bold
Misc. Titles
Beatrice Bold
Industry Peer Audit | UX/UI Personal Portfolio
— Keep it clean. ‘Home’ page with your name (Tiffany, of course) very visible.
— Minimize case studies. 3–5 accessible, only showing top projects. Showing thumbnails of each project is best practice for the visitor to click-in and explore.
— Hide projects (if needed). Password protected projects is useful for work protected by an NDA.
— Make it clear. “What you can learn” from the your homepage (Do you focus on design? Are you friendly? What market are you hoping to work in?— show personality.)
— Keep it simple. Minimal, clean, and to the point. Feature links like Portfolio, About, Resume, Contact.
— Share about you. Where are you from? What’s a fun fact that you want the visitor to remember? What do you look like? How can I get in touch with you?
— Stay easy & creative. Keep your portfolio easy enough for you to edit as needed.
— Include a resume. Most portfolio pages include access to a resume, either online or immediately viewable online & downloadable.
Brand & Website Outline
PENDING
Revisions
Website Build