The Edit House

Website | Content, Strategy, Design & Development

 

The Process

01 – The Setup


+ Hosting + Platform Setup — Squarespace
+ Discovery: Design, Peer Industry Review, Research + Strategy for clear messaging
+ Sitemap

Optional À La Carte Items* —

+ Google Analytics Integration
(not included in quote)

02 – The Build


+ Design + Development (8 pages)
– Home
– Work (Portfolio)
– About (“The House” or “Studio” ▸ The Process + Team)
– Services
– Contact
– 404 Error
– Terms & Conditions
– Privacy Policy
+ Copywriting + Content (Edits)
+ Style Guide
+ Basic SEO + Keyword Integration

03 – The Rollout


+ Testing + Deployment
+ Walk-thru + Tutorial/Q+A’s
+ Launch!





 

The Timeline

 

– Strategy + Web Mapping

– Content Development

– Website Design

– Website Development

– Testing + Deployment

– launch (!!!)

Start: December 2022
Finish: February 2023

 

  1. Strategy + Web Mapping: This is the detailed gameplan that’ll direct the updated content, design, and action steps for potential clients & website visitors.
    (see “Page Breakdown — Strategy” below)

    • Expected deliverables: sitemap, rough copy

    • Rough Delivery: December 30

    • Feedback Delivery: 3-4 business days

  2. Content Development: Assessment of current copy and refinement (with some flavor) to match the facelift brand. “…and we’ll cheers to that!”

    • Expected deliverables: a google doc with your website in word-doc format

    • Rough Delivery: Jan 6, Jan 13

    • Feedback Delivery: 3-4 business days

  3. Website Design: Taking what Luke’s created, tweaking it per strategy outcome, and perfecting it.

    • Expected deliverables: anticipated developments (i.e. video slider, animations, etc.), desktop vs. mobile integrations (internal), etc.

    • Rough Delivery: Jan 6, Jan 13

    • Feedback Delivery: 3-4 business days

  4. Website Build: Everything listed above brought to life. Simple as that (or is it?)

    • Expected deliverables: A website (!!!)

    • Rough Delivery: Feb 1

    • Feedback Delivery: 3-4 business days

 

Step 1: Strategy + Web Mapping (Sitemap)

 
 

Page Breakdown — Strategy — Rd. 2

    • The What–

      • Highlight on the page what you are:

        • The Edit House is a Post Production Company based in Nashville, TN

    • Immediate Authority–

      • Visual Work Reel

      • + highlight client names & logos

      • + instant access to watch videos

    • Access to main CTA–

      • Work With Us.

      • [ Inquire → ]

    • The What - What you do as a company?

      • The Edit house is a post-production house based in Nashville, TN. But for your sake, we edit in a house (or a studio, or an apartment, or a plane. Give or take).

    • The Values - what makes you standout from the rest?

      • At The Edit House, we value 1) creativity 2) innovation 3) the ability to distinguish between right and left.

    • The Who –

      • We’re a collective of remote freelance editors, colorist, sound designers and motion graphics designers that specialize in strategy, visual communication, and simplicity. Our team is built with infrastructure to support your needs as a Director, Producer or Production company.

    • The Process – 

      • 01. The Call

      • 02. The Order

      • 03. The Send

      • 04. The Mix

      • 05. The Last Pour

      • 06. The Toast

    • The Team —

      • Steven

        • bio

        • cocktail

      • Sarah

      • Chelsea

      • Luke

    • Portfolio Items

      • Ability to watch videos from page

      • Video Details → take off page if needed

    • Quick access to main CTA –

      • Work With Us.

      • [ Inquire → ]

  • Project Details →

    • Video

    • Project Title

    • Project Subtitle

    • Project Description

    • Social Media Links to client (as desired)

  • Item description
 
 

Step 2: Content Development

Notes:

There are different versions of copy. Blue, green, and red (working copy).

  • Feel free to add or edit anything you see as you wish.

 

Client Resources