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Sydnie Snipes Co.


CLIENTS

Sydnie Snipes

Design Team

Sarra Herring
Sarah Partain
Macey Charboneau

Timeline

Lord knows this timeline needs sanctifying.


Your Brand | Vision Board

Personality: Clean, elevated, professional, luxury, creative, bold, mature, vibrant, spirited, feminine, relatable, confident, organic, timeless, secure.

Think: Girls that radiate: “We know how to simultaneously get things done and have a dang good time doing it.” Maybe a little bit of intimidation (because we’re not messing around here) drenched in a lot of reasons to laugh. We’re celebrating your best friend’s half-birthday and you better believe the balloons will be the right shade of cerulean and the cake will be sourced organically with just the right amount of icing. Entry to the party looks like you’re in a black blazer, wearing your favorite designer heels with Charlotte Tilbury ‘Pillow Talk’ pink lipstick perfectly on your lips. We’re soft-hearted, we’re kind, but we’re bold and confident… confident that we are definitely due for a visit to the nail salon soon. Down to earth is our vibe, excellence to every degree is our outcome.


Photo Style: Editorial flash photography for portraits and studio shots. Dimly lit outdoor/street photography to show the ‘real life’ elements of life (on the go, highlighting life’s seemingly ‘mundane’ nature – any and everywhere). Shadows, close up detail shots (enough to overlay graphics and text). Holding magazines or laptop, wearing hats and earrings. For the detail shots, muted, low-contrast tones.

 
 
 

Your Brand | Application

– Clean, professional looking polaroid pictures (indicates fun/timelessness and also professional/elevated/luxury)
– Drawings in purple or white or black over photography (try and use black and white to maintain brand consistency)
– Abstract photo cut outs
– Colored text over photography, large use of text
– Screenshots of iphone camera screen, photos of iphone or camera, selfie with camera shown, sticky notes

 

Your Brand | Elements

– Use of Illustrator-made ‘blobs’ for social media brand photography, including circle

Delivered in Purple, Blue, Black, and White

 




Brand Identity

Archetype | The Creator

 

Who Is The Creator?

An inherently expressive and a non-conformist visionary. You're a “possibilitarian” with a knack for finding divine inspiration just about anywhere.

Goal

Unique and meaningful offerings with enduring value.

Motivation

Art, imagination, self-expression, authenticity, vision, innovation, value, craftsmanship, and creativity.

Learn More about your archetype, The Creator →

Brand Archetypes

 

LogoS

LOGOMARKS

 

LOGOTYPES

 
 
 

Color Palette

COLOR CODES

Purple: #F0D7FF
Blue: #7BA8FF
White: #FFFFFF
Off-White: #F3F4EF
Off-Black: #282828
Black: #000000

Fonts

SERIF

Carefree Serif

SANS SERIF

Helvetica Neue

 

DECORATIVE

Brotherton

 
 
 

WEBSITE

 
 

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