Sydnie Snipes Co.
CLIENTS
Sydnie Snipes
Design Team
Sarra Herring
Sarah Partain
Macey Charboneau
Timeline
Lord knows this timeline needs sanctifying.
Your Brand | Vision Board
Personality: Clean, elevated, professional, luxury, creative, bold, mature, vibrant, spirited, feminine, relatable, confident, organic, timeless, secure.
Think: Girls that radiate: “We know how to simultaneously get things done and have a dang good time doing it.” Maybe a little bit of intimidation (because we’re not messing around here) drenched in a lot of reasons to laugh. We’re celebrating your best friend’s half-birthday and you better believe the balloons will be the right shade of cerulean and the cake will be sourced organically with just the right amount of icing. Entry to the party looks like you’re in a black blazer, wearing your favorite designer heels with Charlotte Tilbury ‘Pillow Talk’ pink lipstick perfectly on your lips. We’re soft-hearted, we’re kind, but we’re bold and confident… confident that we are definitely due for a visit to the nail salon soon. Down to earth is our vibe, excellence to every degree is our outcome.
Photo Style: Editorial flash photography for portraits and studio shots. Dimly lit outdoor/street photography to show the ‘real life’ elements of life (on the go, highlighting life’s seemingly ‘mundane’ nature – any and everywhere). Shadows, close up detail shots (enough to overlay graphics and text). Holding magazines or laptop, wearing hats and earrings. For the detail shots, muted, low-contrast tones.
Your Brand | Application
– Clean, professional looking polaroid pictures (indicates fun/timelessness and also professional/elevated/luxury)
– Drawings in purple or white or black over photography (try and use black and white to maintain brand consistency)
– Abstract photo cut outs
– Colored text over photography, large use of text
– Screenshots of iphone camera screen, photos of iphone or camera, selfie with camera shown, sticky notes
Your Brand | Elements
– Use of Illustrator-made ‘blobs’ for social media brand photography, including circle
Delivered in Purple, Blue, Black, and White
Brand Identity
Archetype | The Creator
Who Is The Creator?
An inherently expressive and a non-conformist visionary. You're a “possibilitarian” with a knack for finding divine inspiration just about anywhere.
Goal
Unique and meaningful offerings with enduring value.
Motivation
Art, imagination, self-expression, authenticity, vision, innovation, value, craftsmanship, and creativity.
Brand Archetypes
LogoS
LOGOMARKS
LOGOTYPES
Color Palette
COLOR CODES
Purple: #F0D7FF
Blue: #7BA8FF
White: #FFFFFF
Off-White: #F3F4EF
Off-Black: #282828
Black: #000000
Fonts
SERIF
Carefree Serif
SANS SERIF
Helvetica Neue
DECORATIVE
Brotherton