Southern Rayz Tan
Brand & Website | Content, Strategy, Design, & Development
The Process
01 – Wireframing
Time – 8 hours
Money – $800
2 45 minute virtual coffee or phone meeting
coffee’s on us of course!
+ Hosting Setup + Platform — Squarespace
+ Discovery: Design, Theme, Peer Industry Review, Research + Strategy for clear messaging
02 – Web + Brand Build
Time – 42 hours
Money – $4,200
+ Design + Build (5 pages)
– Home (a little bit of everything)
– Book Now/Calendar
– Contact
– Services
– 404 Error
+ Content Writing + Clear CTA
+ Acquity Calendar Integration
+ Facebook Integration
+ Brand + Web Guidelines
+ Basic SEO + Keyword Integration
Includes *2 Rounds of Revisions
03 – Rollout + Launch
Time – 4 hours
Money – $400
+ Testing + Deployment
+ Walk-thru + Tutorial/Q+A’s
+ Launch!
Hourly Rate
Time - à la carte
Money - $100/hr
Total Project Cost: $5,400
50% - Start
50% - Finish
Page Breakdown
-
Info - What you do?
Action 1 - CTA: Schedule an appointment
Show Calendar
Show Service Options
Show Rates
Action 2 - See all services
Answering the questions:What you offer
How to book
Why book with you?
Can I buy your products?
Can I buy a subscription?
-
Action 1: Services - See costs / subscriptions
Action 2: Contact Form - details needed from contact form, i.e:
Name
Phone
Email
Message/Request
Phone number listed
Email listed
Form for customer service needs
-
What problem do you solve for your client?
What services do you offer? → breakdown on Services page
The team/people behind the scenes
-
List of services -
Packages
Subscriptions
One-off appointments
Shop Products
-
ERROR PAGE
redirect to home/calendar
-
Acquity Calendar Plugin to book an appointment
Facebook integration with calendar
Button: looking for a subscription?