Drink Company
Website | Storefront, Content, Strategy, Design & Development
CLIENT
Scott Ligertwood + Drink Team
Web + Build Team
Sarra Herring
Macey Charboneau
Timeline
ASAP
The Process
01 – Wireframing
+ Hosting Setup + Platform (Shopify)
+ Research + Strategy for clear messaging (Industry Peer Audit)
02 – Web + Store Build
+ Design (7-10 pages)
– Home
– About
– Shop
– Collection/Product Template
– Search
– Legal: Privacy, Terms, Accessibility
+ Filter Products Option
+ ‘Search’ Plugin: Destini Product Locator
+ ’Over 21’ Pop-Up Content
+ Newsletter Popup/Input
+ Product Inputs: Variable inputs (sizes + prices) + Description for products + graphic edits for products as needed
+ Payment Integrations (PayPal, Stripe, Shop Pay)
+ Warehouse API Integration
+ Cart/Checkout Process
+ Email Platform (Abandoned Cart Emails)
Includes 2* Rounds of Revisions
03 – Rollout + Launch
+ Testing, De-bugging + Deployment
+ Walk-thru + Tutorial/Q+A’s
+ Launch!
Hourly Rate
Time - à la carte
Money - $100/hr
Total Project Cost: $3,500
Payment Breakdown Options:
Option 1: 50/50
option 2: 25/50/25
Option 3: 33/34/33
Additional Investments:
+ Shopify Template
+ Plugins (Not Included) for product integration, search feature, age consent popup, newsletter feature.
Timeline:
Dates are tentative with the intentional purpose of a structured framework. Communication & feedback availability for revisions, etc. are considered.
+ Project Start: April 1, 2024
+ Delivery for Round 1 Revisions: April 9, 2024
+ Execute Round 1 Revisions: April 11, 2024
+ Delivery for Round 2 Revisions: April 16, 2024
+ Execute Round 2 Revisions: April 18, 2024
+ Final Delivery / Last minute changes: April 19, 2024
(Lead Designer, Sarra, will be away for a previous commitment the dates of April 15 – April 22)
The Outworking
+ Scott & Team: Confirm what parts of proposal need to be executed vs what will hold.
+ Sarra: Prioritize order of actionables from list of items above
+ Sarra: Determine what is needed from Scott + Team’s side for us to outwork our pieces (Brand collateral, Account setup (GoDaddy, Klaviyo, Stripe/PayPal, Warehouse, etc).
+ Sarra: Finalize very clear list of what’s needed so there’s no confusion on who’s doing what.