Start Date: November 1, 2016
Launch Date: December 8, 2016
Your Brand | Inspiration Board
making the world a lovelier place
Fun, vibrant, whimsical, bright, adventurous, sassy, festive, fresh, laughter, quirky, empowering; bottomless mimosas & endless reasons to celebrate.
Your Person | Inspiration Board
She's "every girl."
- Female, 30-ish, sandy blonde hair that she dyes different colors on occasion
- Lives in An up-and-coming part of town in LA – in a clean, tidy, lovely space filled with interesting things that they (husband/family) have made or collected
- She always looks pulled together but effortlessly, and without much fuss
- Well-kept and organized attitude but you may find her forgetting an earring because the kids had her distracted this morning
- Knows what she wants and how to get there
- Looking for creative projects that are enjoyable, attainable, and have a lasting and quality result
Views Lovely Indeed as a respite from the daily grind, as a place to go for inspiration, a breath of fresh air, like meeting with a good friend, and somewhere to find a kindred spirit.