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Strong Brands Served Here
 

 

Jess Klein Studio


CLIENTS

Jessica Klein

Design Team

Sarra Herring
Sarah Partain

Timeline

Start Date: November 2022
Launch Date: December 2022 / January 2023


Your Brand | Vision Board

Personality: Elevated, clarifying, classic, tasteful, personalized, mature, high-quality, intentional, warm, poised, modern, a little bit moody, organized, simple, gilded, charming, educated, resolute.

Think: An extra piece of dark chocolate before you sneak into bed. Maybe even a dirty martini with extra olives. South-End/NYC Brownstone charm in your living room, wrapped up with a bow. Timelessness. Being in the market for a piece of local, handmade pottery. Gold accents and velvet curtains at the members’ lounge downtown—surprisingly. Sunrise coffees while watching the steam shimmer in the kitchen window light (yes, seriously).


Photo Style: Clean, dynamic natural light, shadows, cropped, neutral, informative, clear, architectural, detailed, action, quality, neutral, street, editorial, timeless, contrast.

 
 

Your Brand | Accents


Your Brand | Application

– Stationary: textured paper, printed in brand fonts, handwritten over top

– Mirror + Window Vinyl

– Handwriting on mirrors

– Imprinted concrete

– transparent paper + tape

– Packaging: white/transparent paper + blurry photography print


Your Person | Vision Board

from Boston, MA


 


Successful, achieving, leader, well-rounded, tasteful

  • High up in her company—tech, financial, and/or small business owner

  • loves to be with her family

  • works a lot

  • vacations to Vermont (Sav Blanc apres ski, please!)

  • knows the best food spots (and exactly what to get) in her city

  • values organization and good design

  • leaves it to the professionals

  • wears Mejuri jewelry

  • treating herself looks like a spa day

  • values experiences and time well spent

Your ideal client — She is structured and works well with clear expectations, will hold you accountable, and trusts the process—after all, she did leave it with the professionals. She values flexibility, selflessness, and a diligent work ethic. When work slows down for the day, you’ll find her with her family around a dinner table followed by a cozy night in with her husband, OR seated at her favorite high-end restaurant downtown with a well-crafted cocktail in hand (…when she’s not calling the shots or putting out fires in the office).




Brand Identity | Round One

Archetype | The Innocent

 

Who Is The Innocent?

An eternal optimist who seeks positivity, safety, and simplicity in all areas of their lives. They are on a quest for lasting joy and contentment.

Goal

To help clients find and realize happiness through means of your service.

Motivation

Simplicity, authenticity, optimism, independence, fulfillment, doing things right and well.

Learn More about your archetype, The Innocent →

Brand Archetypes

 

Logos


Logotype

VERSION 1

 

VERSION 2

 
 

Logo Mark

 
 

Color Palette

Fonts

SERIF

Financier

SANS SERIF

Circular Std

 

DECORATIVE

The Fudge Skinny

Faro Lucky

 
 

Brand Application

Example Business Cards

Front

 
 
 

Back

Pressed paper application. Grey-ed out for graphic purposes.