Jess Klein Studio
CLIENTS
Jessica Klein
Design Team
Sarra Herring
Sarah Partain
Timeline
Start Date: November 2022
Launch Date: December 2022 / January 2023
Your Brand | Vision Board
Personality: Elevated, clarifying, classic, tasteful, personalized, mature, high-quality, intentional, warm, poised, modern, a little bit moody, organized, simple, gilded, charming, educated, resolute.
Think: An extra piece of dark chocolate before you sneak into bed. Maybe even a dirty martini with extra olives. South-End/NYC Brownstone charm in your living room, wrapped up with a bow. Timelessness. Being in the market for a piece of local, handmade pottery. Gold accents and velvet curtains at the members’ lounge downtown—surprisingly. Sunrise coffees while watching the steam shimmer in the kitchen window light (yes, seriously).
Photo Style: Clean, dynamic natural light, shadows, cropped, neutral, informative, clear, architectural, detailed, action, quality, neutral, street, editorial, timeless, contrast.
Your Brand | Accents
Your Brand | Application
– Stationary: textured paper, printed in brand fonts, handwritten over top
– Mirror + Window Vinyl
– Handwriting on mirrors
– Imprinted concrete
– transparent paper + tape
– Packaging: white/transparent paper + blurry photography print
Your Person | Vision Board
from Boston, MA
Successful, achieving, leader, well-rounded, tasteful
High up in her company—tech, financial, and/or small business owner
loves to be with her family
works a lot
vacations to Vermont (Sav Blanc apres ski, please!)
knows the best food spots (and exactly what to get) in her city
values organization and good design
leaves it to the professionals
wears Mejuri jewelry
treating herself looks like a spa day
values experiences and time well spent
Your ideal client — She is structured and works well with clear expectations, will hold you accountable, and trusts the process—after all, she did leave it with the professionals. She values flexibility, selflessness, and a diligent work ethic. When work slows down for the day, you’ll find her with her family around a dinner table followed by a cozy night in with her husband, OR seated at her favorite high-end restaurant downtown with a well-crafted cocktail in hand (…when she’s not calling the shots or putting out fires in the office).
Brand Identity | Round One
Archetype | The Innocent
Who Is The Innocent?
An eternal optimist who seeks positivity, safety, and simplicity in all areas of their lives. They are on a quest for lasting joy and contentment.
Goal
To help clients find and realize happiness through means of your service.
Motivation
Simplicity, authenticity, optimism, independence, fulfillment, doing things right and well.
Brand Archetypes
Logos
Logotype
VERSION 1
VERSION 2
Logo Mark
Color Palette
Fonts
SERIF
Financier
SANS SERIF
Circular Std
DECORATIVE
The Fudge Skinny
Faro Lucky
Brand Application
Example Business Cards
– Front
– Back
– Pressed paper application. Grey-ed out for graphic purposes.