Hope & David
Branding + Website | Identity , Content, Strategy, Design & Development
Clients
Hope & David Darst
Design Team
Sarra Herring
Timeline
TBD
The Process
01 – Wireframing
Time – 6 hours
Money – $600
2 45 minute coffees or phone meetings
+ Hosting Setup + Platform — Squarespace
+ Discovery: Design, Peer-Industry Review
+ Content Strategy
02 – Web + Brand Build
Time – 30
Money – $3,900
BRAND (Lt.)
+ Logotype – 2 versions
+ Watermark
+ Color Palette
+ Brand Typography
+ Source Files + Brand Deliverables
*Client to provide standing brand assets
- Font Files (.woff, .woff2, .ttf, .otf)**
- Logo Files (.ai, .eps, .svg)**
Website
+ Scrolling Website (1 extended page)
– Intro
– Showcase
– About
– Contact — Form
+ Copywriting
+ Development/Build
+ Web Brand Guidelines (Style Sheet)
+ Basic SEO + Keyword Integration
+ Domain + Google Analytics Connection
+ Newsletter Connection
Includes *2 Rounds of Revisions
03 – Rollout + Launch
Time – 3 hours
Money – $300
+ Testing, De-bugging + Deployment
+ Walk-thru + Tutorial/Q+A’s
+ Launch!
Hourly Rate
Time - à la carte
Money - $100/hr
Additional Revisions outside of proposed scope - $100/hr
Expedited changes - $125/hr
Total Project Cost: $3,900
50% - Start
50% - Finish
The Steps
01. SHAKE (HANDS)
Once the details of the project are finalized and approved, we’ll pencil in your project start date. To seal the deal and secure the dates, please review and sign our service agreement and submit your deposit online or by check.
Payment Portal upon Project Kick Off
02. STIR (INSPIRATION)
This process can be done for fun, but since you already have a beautifully established brand, it seems you may not need to outwork these for this project. :)
The project officially starts with a Kick Off Call. We’ll talk through your vision before officially diving in and have a fun and inspiring brainstorm session all together! We’ll also go through your Vision Clarity Workbooks, which you can download just below.
– People Workbook ▸
– Process Workbook ▸
– Business Workbook ▸
03. REVIEW AND REVISE
Your new brand identity will be presented to you via a personalized webpage within The Business Bar website + video walk through (upon request) so you can take it all in and digest before sending back your feedback. There will be two opportunities to review our work and send your revisions so the final product is perfect.
The website will work similarly—we’ll set up hidden Squarespace pages to work with and send them to you to review before we make any updates to your live website. There will be two rounds of revisions for the website to make sure it’s wonderful!
04. CELEBRATE
Your new brand identity files will be sent to you, as well as a Brand Guide page that you can reference and share with others to make sure your brand stays strong and consistent in use.
Once you’ve given your approval & final sign offs, we’ll make the new website live and work with you to test and make sure everything is working properly before your official launch. Then, we celebrate of course!
The Investment
TIME
Prep Time: You’ll receive a link to a collaborative Pinterest board in addition to the previously noted Vision Clarity Workbooks. In tandem, we’ll assess the brand goals and begin the process.
Development Time: The Brand (Lt.) Identity portion of the project will take about 2 weeks to complete. We’ll give the website portion about 4-6 weeks leaving lots of margin for anything unexpected, your 2 rounds of design & content revision, and any tweaking in-between before the launch. These time frames are dependent on having received content and feedback from your end as well.
MONEY
The total cost of the Branding + Website process above is $4,900 (Wireframe: $600 / Web + Brand Build: $4,000 / Launch Process: $300). Additional time is by a la carte cost at $100/hr. Expedited Tasks (1-2 business days): $125/hr.
A initial deposit of $735 (15%) saves the time on our calendar;
You are then given the option to either pay in full during the week of final website revisions OR to pay in 50/50 installments— 50% due the week of project kick off & 50% due upon project delivery.
File Uploads + Downloads
Google Drive
Upload your photos & text snippets & anything else I may need to build your website here.
Link upon Project Kick Off
RUNNING DOCUMENT
This is where your website will live in plain text. We’ll edit everything fun copy wise right here!
Link upon Project Kick Off