A gifting company


Ruth Simpson

Design Team

Jordan Brantley


Start Date: April 04, 2016
Soft-launch Date: April 27, 2016 (identity, build out + landing page)
Launch Date: January 31, 2017 (full website)

Your Brand | Inspiration Board

Deep, rich, classic, chic, english countryside, old New York, velvet, ornate detail, Prussian Blue, Emerald Green

rich in gratitude


Your People | Inspiration Board


The quintessential uptown new york girl with impeccable style, effortless beauty and an “it” girl persona

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"Everyone wants to feel generous and thoughtful."

Growing her personal brand/ business, or throwing a great event that is in-line with her style is extremely important to her. She is the type of person that plans every detail and is very strategic about any and every thing she associates with. She sees custom gifts as a necessary part of the overall experience and something that will create buzz and set her apart. She loves to be the “talk of the town” and wants each interaction with her business or attendance at her event to be a memorable one.

  • Young, classy and polished
  • Lives in New York City, Chicago. Miami, LA, Savannah, Charleston, Austin, Portland...
  • Entrepreneur or young professional at the junior executive level or higher
  • Shops at Neiman Marcus, Barney’s New York, Nordstrom
  • Admires female entrepreneurs like Sara Blakely of Spanx and Fashion executives like Anna Wintour and Diane Von Furstenberg
  • Hates inefficiency and spending time doing things that are unproductive and unfulfilling
  • Everything that she does and likes is well thought out, well designed, beautifully made, and polished
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Brand Identity

Logo signature


brand element files


Color Palette

Mock ups