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Vision Clarity
goals:
+ Clarify heartbeat of Genesis 22, customer journey, and services packages
+ Define business goals, both short-term and long-term
APPLICATION:
+ 2 45 minute virtual meetings
+ Collaborative brainstorming & vision boards
+ “Your Person” — Persona Board
+ “Your Brand” — Vision Board
Brand Identity
GOALS:
+ Develop a cohesive, trustworthy, multi-disciplinary brand
+ Write the story between Genesis 22 and the customer — you have a need, we’re here to serve you.
– StoryBrand framework
+ Create timeless, digital assets for promotion and equity
Application:
+ Determine font options and typographic hierarchy
+ Establish color palette
+ Create custom logo, logotype, and lettermark
+ Imagery (stock imagery if Genesis does not wish to provide—i.e. current photos or scheduled photoshoot)
+ Provide 3 brand application examples (i.e. business cards, social graphics, t-shirt designs)
Assets Needed:
+ Business Cards
+ Informational Brochure
Website Development & Design
goals:
+ Clearly communicate the services, story, and brand identity of Genesis 22
+ Establish brand rapport with previous, current, and future clients
+ Create necessary pages with compatible functionality to onboard clients
Application:
+ Create Squarespace website — connect accounts
+ Connect existing URLs
+ Uniform font & color application throughout the website
+ Mobile & Desktop functionality
+ Standard Squarespace SEO functionality — metadata, keywords, analytics
Let's break down the options so you can make the best decision for you + your business
Vision Clarity Consulting
What you invest
–
Time - 9 hours
Money - $765*
(usually $900)
What you get
–
+ 2 45 minute virtual coffee dates (coffee’s on me)
+ Collaborative Vision Boards
+ “Your People” Client Persona Board
+ “Your Brand” Vision Board
+ Industry Peer Audit
Timeline: 1-1.5 weeks
Brand Identity + Content Creation
What you invest
–
Time - 50 hours
Money - $4,250*
(usually $5,000)
What you get
–
+ 2 45 minute virtual coffee dates (coffee’s on me)
+ Font Pairings & Application Hierarchy
+ Color Palette
+ Logo, logotype, and lettermark
+ Business Cards — Designs & Print
+ Informational Brochures — Design & Print
+ Brand Guidelines
+ Application: Content & Copywriting for brochure and web
+ 2 Additional Brand Designs: social assets, t-shirt designs
+ 3 Rounds of Revisions
Timeline: 4.5 weeks
Web Design & Development
What you invest
–
Time - 40 hours
Money - $3,400*
(usually $4,000)
What you get
–
+ Squarespace Website setup & domain connection
+ Website page design & development
– Home
– About
– Service(s) Packages
– Contact
– 404 Page
+ Optimized metadata & SEO
– Search Engine Friendly: Keywords & Titles
– Browser Favicon
– Analytics
+ Contact Integration
– Explore “Acuity Scheduling” platform
+ 3 Rounds of Revisions
Timeline: 3 weeks
Hourly Rate:
Time – à la carte
Money – $85/hour