Let’s Raise the Bar!
Margot! Thank you so much for the opportunity to work with you. A DREAM. Below you’ll find alllllll the deets of what we can do together!
The Problem
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Currently, Genesis 22 needs a business plan. There’s this grand idea floating out there in the world without clear direction, and it’s our job to give it a parachute down to earth, and the best set of wings to take full flight into the future…. but really.
The Goal
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We’ll build a strong, reliable, warm & friendly brand for Genesis 22, and we’ll create everything inbetween—business cards, website, story, assets to get it out into the world so that not only can Genesis 22 can see growth, but every single person who is impacted by the cause. We want to ensure that Genesis 22 is not only reaching the “word of mouth” audience, but a target audience for years to come. The goal is to build a brand and a website that enhances the heart of the business, creates clear communication with the potential customer of the services Genesis 22 provides, communicates easy access to requesting and receiving those services, and establishes rapport with a visitor who’s looking for applicable services.
This process initially includes:
A plan & strategy. We’ll figure out exactly what’s needed in order to achieve the initial goals of Genesis 22, as well as plan for the long-term. What’s going where? What’s it for? How are we going to get there? That’s where we come in.
Squarespace Website. Giving Genesis 22 a home office—digitally. A one-stop-shop to everything you may need and an easy way for the potential client to access you.
Print Assets. For the in-person connections, giving potential clients a super easy way to get in touch with your services.
Contact Forms will create a line of communication with Margot to client by using email.
We’ll start the process by developing a business development plan and simple and memorable brand, establishing a fresh color palette, fonts, and a few examples of brand application, through Vision Clarity + Identity Design, creating necessary assets like business cards. Then, we’ll focus on a new website on Squarespace through the Website Design & Development process, creating an easy path for new customers, including a bit of history on where Genesis 22 started and why they should choose you. And we’ll create a refreshed brand identity through the minimal process of Brand Identity, establishing a fresh color palette, fonts, and a few examples of brand application.
Breakdown
+ Create clear strategy and business plan on outworking marketing assets including story-telling, print assets, and digital content (i.e. website)
+ Clearly communicate the services of Genesis 22
+ Establish brand rapport with previous/current clients for new enquiring clients
– Use personal testimonials
+ Vision Clarity (if Branding + Marketing partnership is the main course, Vision clarity is the cocktail hour)
– Business Marketing Plan & Strategy
+ Brand Identity
– Fonts
– Color Palette
– Logo
– Examples of Application
+ Web Design & Development: Page designs & creation for (5 basic pages):
– Home
– About
– Service(s) Packages
– Contact
– 404 Page
+ Leave the potential client knowing the services that Genesis 22 offers with both obvious and evident rapport (trust) with a clear line of communication and expectations.