Darstwood

Clients

Hope & David Darst
Darstwood

Creative Team

Sarra Herring
Macey Charboneau
Sarah Partain

Timeline

Feb 2024 – April 7, 2024

01 – Wireframing

Money  – $600

1 45 minute intro meeting
+ Hosting Setup + Platform — Squarespace
+ Discovery: Design, Peer-Industry Review
+ Content Strategy

02 – Web + Brand Build

Money  – $7,250

Website — $5,000

Pages
– Homepage
Intro, Showcase, Services, About, Contact (Form)
– Services: Excavating
– Services: Building
– Services: Lending
– Our Story
– Contact
– Policies (Terms + Privacy)
+ Copywriting
+ Development/Build
+ Web Brand Guidelines (Style Sheet)
+ Basic SEO + Keyword Integration
+ Domain + Google Analytics Connection
+ Newsletter Connection

Brand – $2,250

+   Logotype: 2 versions
+   Color Palette
+   Typography
+   Brand Application Guide
+   Source Files + Deliverables Files

Includes *2 Rounds of Revisions

*Client to provide standing brand assets + necessary logins
– Brand Guide
–  Font Files (.woff, .woff2, .ttf, .otf)
– Logo Files (.ai, .eps, .svg)
– Newsletter API login

03 – Rollout + Launch

Money  – $500

+ Testing, De-bugging + Deployment
+ Walk-thru + Tutorial/Q+A’s
+ Launch!

Hourly Rate

Money - $100/hr
Additional Revisions outside of proposed scope - $125/hr
Expedited changes - $135/hr

Total Project Cost: $8,350

50% - Start - $4,175

50% - Finish - $4,175

*Other options for payment offered if preferred

01. AGREEMENTS

Once the details of the project are approved, we’ll officially schedule your project start date in order to go live with your website by April 7, 2025. To seal the deal and secure the dates, please review and sign our service agreement and submit your deposit online.

Invoice Access upon Kick Off!

02. INSPIRATION

This process is intended to bring clarity to the brand and process for your business and in this case can be done for fun. But since you already have a beautifully established brand, it seems you may not need to outwork these for this project.

The project officially starts with a Kick Off Call. We’ll talk through your vision before officially diving in and have an inspiring and clarifying brainstorm session all together. We’ll also go through your Vision Clarity Workbooks, which you can download just below.

– People Workbook ▸
– Process Workbook ▸
– Business Workbook ▸

03. REVIEW + REVISE

Brand: Your new brand identity will be presented to you via a personalized webpage + video walk through (upon request) so you can take it all in and digest before sending back your feedback.

*There will be two opportunities to review our work and send your revisions so the final product is perfect.

Website Design: The website will work similarly—we’ll mockup your website within a collaborative Figma file and send them to you to review before we begin building your website.

*There will be two rounds of revisions for the website to make sure it’s Exactly What you’re looking for

Website Development: Once the designs are approved, development will begin. When development is finished, we'll send over a staging link prior to launching for any final tweaks and revisions.

04. CELEBRATE

Your new Brand Guide files and Website link will be sent to you, along with your personalized Brand Guide page on thebusinessbar.com that you can reference and share with others to make sure your brand stays strong and consistent in use.

Once you’ve given your approval & final sign offs, we’ll take your new website live and work with you to test and make sure everything is working properly before your official launch.

Then, we celebrate of course!

TIME

Prep Time: (As Needed according to brand delivery)
You’ll receive a link to a collaborative Pinterest board in addition to the previously noted Vision Clarity Workbooks. In tandem, we’ll assess the brand goals and begin the process.

Development Time: The Brand (Lt.) Identity portion of the project will take about 2 weeks to complete. We’ll give the website portion about 4-6 weeks leaving lots of margin for anything unexpected, your 2 rounds of design & content revision, and any tweaking in-between before the launch. These time frames are dependent on having received content and feedback from your end as well.

MONEY

The total cost of the Branding + Website process above is $8,350 (Wireframe: $600 / Web + Brand Build: $7,250 / Launch Process: $500). Additional time is by a la carte cost at $100/hr. Expedited Tasks (1-2 business days): $125/hr.

A initial deposit of $1,252.50 (15%) saves the time on our calendar;

You are then given the option to either pay in full during the week of final website revisions OR to pay in 50/50 installments— 50% due the week of project kick off & 50% due upon project delivery.

Google Drive

Upload your photos & text snippets & anything else I may need to build your website here.

Link upon Project Kick Off

RUNNING DOCUMENT

This is where your website will live in plain text. We’ll edit everything fun copy wise right here!

Link upon Project Kick Off