Make it real:
Collect a few images that represent the people you serve best. If you have a real person to reference, even better! Find an actual image of that person (if it’s not too creepy… if it is totally weird, just draw a sketch of them and snap a photo); pull images from their Instagram/Pinterest of their favorite things/where they love to hang/the things they’re inspired by; pull some quotes (their real words) from their Facebook/Twitter that show you the what they are passionate about, what they love, what they hate, what they are struggling with, what problems you can solve. (don’t worry about crediting the source or copyrights for this… these images will only be used for inspiration)
Use the following titles to keep everything organized:
- yourname_people_(personsname)
- yourname_people_favehangs
- yourname_people_inspiredby