quick links
Paperwork + Payment Portal – Password: "icedmocha"
Zoom Room – Meeting ID: 904-372-3202
Your Brand | Vision Board
TFE IS A LIFESTYLE. CLIENTS WILL BE #LIVINGTHEIRBESTLIFE ON THEIR WEDDING DAY AND BEYOND.
Brand Vibes: classic, elegant, mature, high fashion but also Zara, creating memories/moments, hospitable, accessible, simple, clean.
Photo Style: inspirational & aspirational, soft tones, bold poses, hint of red and green accents, less saturated – but still packs a punch, luxe, elegant.
NOT: whimsical, too girly, millennial pink, white space everywhere, immature
Pssst!
We made this for you –
#BTS content ready to upload to insta + a page to print for your wall
Your Person | Vision Board
TARGET/IDEAL CLIENT
Bekah + Brad; Washington DC
- Stylish couple
- Up for an adventure, always, but loves to splurge on one private vacation a year
- Values hospitality, family and a badass party
- Always put together, but never tries too hard
- Fresh mani's, fresh haircuts and all the right beauty products
- Take workout classes at Soul Cycle with the occasional outdoor hike
- Values a community group such as a book club, and has a good social circle
- Shops at Bloomies, Zara, Glossier, and obviously Trader Joes.
- Says ABSOLUTELY NOT to caged chickens, down wi-fi and 'tourist traps'
Views TFE as their slightly wealthier/put together BFF. They're striving to be like you – they want to shop with you, travel with you, ask for advice (often) and basically copy all your must have beauty products.
Client 01 – The DIY-ers
Sarah & Stephen (hehe)
+ The non-profit, retail or exec assistant
+ Buys most affordable travel ventures
+ Loves brunch, upscale bars and instagrammable spots.
+ Shops most often at Old Navy, Urban and The Rack
+ Casual workouts and Groupon addict
Client 02 - The City Couple
Basically Bekah & Brad (above notes plus...)
+ Senior AE, Lawyer, influencer, financial operations job
+ Loves Broadway shoes, box seats, exclusive events, etc.
+ Buys organic, higher priced F&B items
+ Well read, knowledgable on current events, and social activism
Your Marketing | Roadmap/Overview
START: 8 WKS AT BATCH
YOUR GOALS –
- Create Partnerships
- Trial Run of Workshops
- In Person Client Consults
- Content Braindump for Social/Blog Posts
- Daily Social Media Posting based on content
A QUICK VIDEO EXPLANATION!
next steps
↳
- Target Market Refining (look at analytics/workshops to see demographic)
- City Guide Buildout for SF + more
- Email Welcome Series Content
- Brand/Web Buildout Behind the Scenes (TBB)
↳
LAUNCH PARTY! (IRL/ONLINE)
Release City Guides
POST-LAUNCH
Continue Marketing in areas such as:
- Downloadables
- Blog Content
- Referral Program (past clients)
- Email Newsletter - Roundup of best content
- Email Welcome Series
Content Marketing Keys:
+ Simple, clear, significant in all areas.
+ Ultimate goal when writing content: educate potential clients on the wedding planning experience – how it will be stress-free, and a 'we got you' mentality
+ Overall Picture for Social: Designing Your Lifestyle Pre + Post Wedding through...
Hosting Tips
PRO Tips
Wedding Day Must-Haves (things that we might overlook but will regret not having)
Save/Spend Decor – Interiors tease
Aspirational Photos
+ Pinnable Content
Focus on pinning content that matches your aesthetic & will be useful to brides. Group your own content into generic boards that are searchable.
City Guide should be first focus – it captures a wider audience then can narrow down, but social will still keep them engaged!
TBB x TFE
Partnership Plan
01 – BRANDING
To do's + Deliverables
– Polish up the current logotype; add custom elements to make it shine like a damn diamond.
– Play with different brand mark variations to use in different pieces
– Build out brand elements to support the logos: graphic elements to use alone or with the logos.
– Expand, yet refine a brand color palette + choose brand typography
– Put the above elements to use in crafting the first collateral with the updated brand: The City Guide
+ City Guide PDF, ready for web
+ Wedding Weekend Itinerary, ready for print
– A full Brand Guide will be created here, on your Client Page, with links to download your final files + sources files anytime you need them, wherever you are!
Two rounds of revisions are included for each element
pricing
Investment: $3,000
02 – WEBSITE
02.1 – Website + Updated brand
To do's + Deliverables
– Incorporate the updated brand identity + update theme/styling
– Add special details people will notice (moving brand elements)
– Add additional pages for each service offering, with the design catered to each client
Two rounds of revisions are included for each element
pricing
Investment: $2,800
02.2 – Website + email marketing
To do's + Deliverables
– Design + build opt-in form(s) and tasteful pop-up
– Set-up Mailchimp account + subscriber lists
– Integrate to website and set up data points
– Design + implement each touchpoint in on-boarding/welcome experience
Two rounds of revisions are included for each element
pricing
Investment: $1,000
02.3 – Website + quiz
To do's + Deliverables
– Design each step of the experience
– Build out the code, test
– Integrate email list - get them on the right list and start email sequence*
*Not included in this quote – email sequence design for each quiz result/audience)
Two rounds of revisions are included for each element
pricing
Investment: $1,000
03 – MARKETING
03.1 – Marketing Roadmap
To do's + Deliverables
– Customer Journey Overview
– Audit of Your Social Platforms
– Current Analytics Insight
– Competitive Analysis
– Social Strategy + Best Practices
– Content Calendar Template
pricing
Investment: $1,000
03.2 – Pinterest Marketing Set-up
To do's + Deliverables
– Strategy
– Advertising
– Optimization
– Organization
pricing
Investment: $400
03.3 – On-going Marketing Retainer
To do's + Deliverables
– Regular Consulting Calls
– On-going Content Calendar
– Visual Content Creation
– Pinterest Management
– Mailchimp Management
Available if you need more support in the future!
Project Timeline
WK 01 – Jan. 29
Begin partnership: sign contract agreement, pay deposit, approve plan.
WK 02 – Feb. 5
Review Branding + provide feedback.
WK 03 – Feb. 12
Review City Guide + provide feedback.
WK 04 – Feb. 19
Review Website + Marketing + provide feedback.
WK 05 – Feb. 26
Payment 02
Review Email Marketing + provide feedback.
WK 06 – Mar. 5
Review Quiz + provide feedback.
WK 07 – Mar. 12
Final reviews + feedback.
WK 08 – Mar. 19
LAUNCH WEEK! final website tests + tweaks, marketing finalized + scheduled, PARTY.