SMAC
online shop
Clients
Sarah Dominey
Design Team
Jordan Brantley
Timeline
Start Date: July 21, 2016
Soft-launch Date: July 29, 2016
Launch Date: September 2016
Brand Identity
Logo signature
Color Palette
brand elements/files
Your Brand | Inspiration Board
Strong, loyal, bold, quirky, brave, intelligent, confident, motivated, content.
"It isn't about a brand name, price of the clothing or the size of your body. It's about looking and feeling your best,
because I have found when you feel good about yourself you can do anything!"
Your People | Inspiration Board
Isabelle
Her cool, unique name says it all. She was born an old soul with a funky flare of creativity and business strength. Isabelle looks to be different while still blending in. She's not over confident, but confident enough. Like all girls, she has ups and downs and questions what her career dream is. She admires a strong, confident, motivating woman who leads by example.
She lives in Charleston, South Carolina.
She works in the corporate world sitting in a cubicle while getting her florescent tan on. She dreams of being able to be her own boss, but for now, "working for the man" pays the bills.
She waits for the clock to hit 5:00 every afternoon so that she can quickly leave the cube life and make it to a barre class, yoga class, spin or whatever other exercise her friends peer pressured her into doing. On the days she skips working out, she indulges in happy hour before coming home to decompress with some Netflix and cuddle time with her dog.
- She enjoys wearing an ultra feminine dress with an edgy leather jacket.
She can be seen wearing all black and in bright colors depending on her mood. Her style changes with her mood and she's open minded to trying new things.
She wears brand names but frequents TJ Maxx to stock up on cute, oversized sweaters for the Fall.
She is savvy with her computer and looks for coupons and promo codes when shopping online.
- In the mornings she can be found at the nearest local coffee joint grabbing an Americano to get her day started. On the weekends, she's at the beach, checking out a new art gallery, or stocking up on the latest farmers market goodies.
