Lovely Indeed


Clients

Chelsea Foy

Design Team

Jordan Brantley
Sarra Herring

TIMELINE

Start Date: November 1, 2016
Launch Date: December 8, 2016


Your Brand | Inspiration Board

 

making the world a lovelier place

Fun, vibrant, whimsical, bright, adventurous, sassy, festive, fresh, laughter, quirky, empowering; bottomless mimosas & endless reasons to celebrate.

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Your Person | Inspiration Board

Rachel Haymer

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She's "every girl."

  • Female, 30-ish, sandy blonde hair that she dyes different colors on occasion
  • Lives in An up-and-coming part of town in LA – in a clean, tidy, lovely space filled with interesting things that they (husband/family) have made or collected
  • Sassy
  • She always looks pulled together but effortlessly, and without much fuss
  • Well-kept and organized attitude but you may find her forgetting an earring because the kids had her distracted this morning
  • Knows what she wants and how to get there
  • Looking for creative projects that are enjoyable, attainable, and have a lasting and quality result

Views Lovely Indeed as a respite from the daily grind, as a place to go for inspiration, a breath of fresh air, like meeting with a good friend, and somewhere to find a kindred spirit.

 
 
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Brand Identity

Logo signature

 
 
 
 
 
 
 
 

 

Color Palette





supporting COLOR PALETTE





PATTERN

TYPOGRAPHY